Course Description

Digital marketing has become the primary driver of hotel demand, yet many commercial teams still struggle to clearly understand how digital channels influence bookings and revenue performance.

The Foundations of Hotel Digital Marketing course introduces the essential concepts, channels, and tools that power modern hospitality marketing. Designed specifically for hotel marketers, revenue leaders, and commercial teams, the course explains how travelers discover hotels online and how digital touchpoints influence booking decisions.

Participants will learn how to optimize their hotel website, improve search visibility, build effective social media strategies, and manage online reputation. The course also introduces core analytics tools used to measure marketing performance and understand attribution across channels.

By the end of the program, learners will have a structured understanding of the digital marketing ecosystem in hospitality and the foundations required to manage digital demand generation effectively.

Who Is This Course For?

• Hotel marketing managers and digital marketing specialists

• Revenue managers and commercial leaders

• Distribution and eCommerce teams

• Hotel owners and general managers seeking marketing clarity

• Hospitality professionals looking to build digital marketing expertise

What You Will Learn After This Course?

• Understand the digital traveler journey and how guests discover hotels online

• Learn how OTAs, direct bookings, and distribution channels interact

• Build a high-performing hotel website and SEO strategy

• Develop effective social media and content marketing plans

• Manage online reputation and guest reviews strategically

• Use analytics tools such as GA4, Tag Manager, and social insights to measure marketing performance